The times I’ve talked directly to my iPhone camera and put myself fully out there on my Instagram stories it ended up getting the most engagement. It’s hard for me to be vulnerable to social media and I think this has had an impact on my growth. To be honest, I still struggle with this. When you show your human side you build a real relationship with your audience. People connect with other people, not objects. Also, controversy works, just be careful because if it is done in an untasteful manner, it can have a severe impact on your brand image.īe real! Talk about your flaws, your weaknesses, your struggles, your happiness and your success. Is it funny, is it shocking, is it really emotional?! Then take your song and ask yourself: what can I add to the video portion to make it something worth sharing. Video is perfect for this.Īnother great way to find examples of share-worthy content is to pay attention to what you and your friends are sharing. The point is to CONNECT with the people you want listening to your music. Whether it is a music video, or you with your smartphone blasting your new song in the car while belting out the window to strangers in a mall parking lot haha. Bon Iver recorded his entire debut album in a cabin with a $100 mic (a Shure SM57) and won two Grammys!Ĭreate a video component for your song. It just has to be at a level where people can truly enjoy listening to it over and over again. I produce many songs from scratch with my clients, but I also have a lot of clients that bring me a backing track and then I record, mix and produce their vocals and master their entire song.Ĭontact Jony Studios if you’d like to have your song recorded, mixed and mastered by a professional. If you want to save some money and you know how to produce, create the beat and then just get your vocals professionally recorded. Get your song recorded, mixed and mastered by someone who can make it sound amazing sonically, or learn how to do it yourself. Here are some steps towards getting your content shared: What is something everyone is talking about right now in the media? Think about ways to leverage that with your creation. One of the memes caught the attention of a Tik-Tok influencer and before you know it the entire world knew about it! Lil Nas X made about 100 different memes with his song in the background prior to the song taking off. He had an innovative song since he mixed country and trap, but just releasing the song wouldn’t have been enough. ![]() ![]() Think about Old Town Road by Lil Nas X, the song went viral and his music career sky-rocketed. The first step to make your music go viral is to have something share-worthy! It has to be either so good people can’t help but share (like Beyonce), or have a media component tied to it that appeals to your audience.
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